WILLIAM HILL
VEGAS

We created a bold new brand world for William Hill Vegas—anchored by a refined logo and a reinvigorated focus on the iconic Vegas V.

Inspired by adaptive identities like MTV, the Master V is designed to shapeshift. It’s restless, confident, and sophisticated—able to live across many worlds while staying instantly recognisable.

At the heart of the system, the V becomes the hero. It’s a full expression of the brand: creative, playful, and energetic—reflecting the multifaceted nature of the Vegas experience.

Every game is brought to life through the V. It acts as a window into each unique game world—powered by a blend of creativity and AI—allowing us to build an ownable, ever-evolving brand universe that places William Hill Vegas head and shoulders above the competition.