Momondo Friend Compass
Conceived by McCann London for travel search engine Momondo, Friend Compass turns emotional ties into travel inspiration. By combining your smartphone's GPS location and Facebook's API, the app transforms your handset into a compass that reveals where your friends live around the world, and the cost of a flight to visit them. Friends can be filtered by price, distance and even weather, and flights can be booked in just a few taps. By challenging the traditional flight search experience and adding a social dimension, McCann London and Eskimo8 created something that simply begs to be shared online.
With 46% using mobiles and tablets to book a holiday abroad online in the past year, travel search engine Momondo.com wanted to promote their flight search app with an idea that would disrupt an established and traditional travel search market, and inspire people to book their flights with Momondo.
